How A Bad Reputation with Your Crew Affects Your Clients
Have you ever been unsure of who to bring a problem to at a casual job? Have you been left without feedback, unsure of your work performance? Felt in the dark about how to advance at work? Felt unsupported by your employer? Has your employer made it challenging to manage your work life, pick up or track shifts? If you run a business that employs casual or gig workers it is likely that most, if not all, of your workers have experienced these issues and more. It may even be the reason why they left their previous employment. A Bad reputation in business matters and causal workers impact your reputation.
Why is this important?
If crew members are dissatisfied with their work not only will they leave when a better opportunity presents itself, but they will tell their friends why. Their experiences will quickly add up to your business having a bad reputation.
According to Corporate Responsibility Magazine, 69% of job seekers would not accept a position with a company that has a bad reputation. This was still true even if they are currently unemployed. Also, 84% would consider leaving their job if offered a role with a company with a better reputation (source).
The more you invest in managing your reputation now, the easier it will be to hire quality candidates down the road.
Managing your reputation starts with your crew
It’s important to know what your crew wants and needs from their job. A Workopolis survey determined that the three most important things when workers are looking for new work opportunities are:
- Opportunity to advance
- Relaxed fun work environment
- On the job training and learning opportunity
A relaxed and fun work environment means good work-life balance to workers. In the same survey, workers also said they’d be willing to take a 5-10% pay cut for a job with a more positive working environment.
How does work-life balance relate to gig work?
Gig work can make it especially challenging to obtain a healthy work-life balance. Because companies are often disorganized, shifts are booked on short notice, and sometimes workers are required to be available to answer their phone to pick up shifts it can be challenging for people to make plans in advance. This not only means they struggle to obtain balance but they often feel pressured to pick up last-minute shifts.
Businesses need to respond to these problems to keep workers satisfied long term. CrewDriver is a simple solution to help businesses manage their workers more effectively. One way CrewDriver does this is by having workers respond directly to shifts by text. So, they aren’t required to answer or return a missed call.
Learn more about text automation with CrewDriver and how texting can benefit your business.
How does all this relate to your clients?
If your business relies on casual workers, you likely need a minimum number of workers to ensure the work gets done quickly and effectively. If you struggle to hire and maintain quality employees this will directly affect your ability to complete jobs. Of course, this is obvious, but it is much more complicated than this. High worker turnover reduces consistency for both the employer and the customer. It also puts extra pressure on the workers who have stayed. Over time your customers’ satisfaction (or lack thereof) will also have an impact on the business’s reputation.
So, it is important for businesses to pay attention to how their reputation is built. For those who regularly employ casual workers, it is especially important. There are fewer regulations for casual workers who are hired under contract and not as an employee of the company; therefore, there is no standard for effective management of these workers. Research shows that the way these workers are treated is important. So, read more about the challenges associated with the gig economy for workers and how you can best support these workers.
Check out the CrewDriver homepage for more information. On all the ways this technology can help you effectively manage your crew and build your business’s reputation.